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Beyond 401(k)s: Why IRAs Deserve the Spotlight

IRAs are quietly becoming one of the most powerful tools in retirement planning – and they’re not just for the financially savvy anymore. With over $17 trillion in assets held across traditional and Roth IRAs, the IRA marketplace is bigger and more influential than ever. And it’s growing fast.

One of the biggest reasons for this rise is flexibility. IRAs give individuals control over how and where their money is invested. From stocks and bonds to ETFs and even alternative assets in some cases, investors can shape a portfolio that actually fits their goals and risk tolerance, not just what’s pre-selected for them.

There’s also strategic value in how IRAs handle taxes. Traditional IRAs allow for potential tax-deductible contributions, reducing taxable income in the present. Roth IRAs, on the other hand, offer tax-free withdrawals in retirement. That choice means you can build a tax strategy that aligns with your future – not just your current paycheck.

IRAs also offer portability. In an age when career paths are more fluid than ever, having a retirement account that moves with you, not tied to an employer, makes planning simpler and more consistent over time.

What we’re seeing is a shift: more people want to take direct control of their retirement. They want options. They want flexibility. And they want long-term strategies that can adapt with them. That’s exactly what IRAs deliver, and why they’ve earned their place in the spotlight.