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IRALOGIX,  a leading fintech provider in the retirement industry, today announced the appointment of seasoned financial services and fintech executive Cynthia Dash to its Board of Directors.

“Cindy’s deep experience in retirement-focused fintech brings a valuable strategic lens to our Board as we enter our next phase of growth,” said Peter J. de Silva, CEO of IRALOGIX. “Her expertise in scaling fintech platforms and her clear understanding of what drives success in retirement and wealth will help shape the decisions that expand our reach and deepen our impact across the industry.”

Dash brings more than 20 years of experience scaling technology-driven financial platforms. She currently serves as President of Employee Fiduciary, focused on bringing high-quality, transparent and low cost 401(k)s into new markets. Previously, she served as General Manager and Senior Vice President at Broadridge Retirement & Workplace, where she played a pivotal role in shaping strategic initiatives and driving transformational growth throughout her two-decade tenure at Matrix Financial Services. .

“I’m honored to join the IRALOGIX board at a pivotal moment for both the company and the evolving IRA landscape,” said Dash. “IRALOGIX is redefining how technology enables its partners to deliver better retirement outcomes for their clients, and I look forward to offering strategic guidance as the team continues to empower its partners, strengthen relationships, and expand the reach of its platform.”

Case for Making Financial Education as Essential as Math or Science Has Never Been Clearer

Data Shows Financial Illiteracy Is Delaying Retirement and Driving Debt

Access to Workplace Financial Education Influences Where Two-Thirds of Americans Choose to Work

A new national survey commissioned by IRALOGIX, the retirement industry’s leading fintech provider, reveals a striking public demand for early financial education: 60% of Americans say they would have better money habits today if schools had taught them the basics. Despite the real-world importance of budgeting, credit, saving, and investing, most adults say they entered adulthood financially unprepared – and they’re still paying the price.

The October 2025 survey found that 52% never received a financial literacy class in school, and even among those who did, only a third found it genuinely helpful. As a result, many Americans are navigating adulthood with money regrets, costly financial missteps, and a lingering sense that they’ve been left to figure things out alone.

“This survey confirms what we’ve known anecdotally for years: Americans aren’t struggling with money because they lack discipline; they’re struggling because they never had the chance to learn the basics,” said Peter de Silva, CEO of IRALOGIX. “More than half the country never had a single financial literacy class in school. That’s not just an educational oversight; it’s a national failure – one with real-world consequences, from rising debt to delayed retirements. The need for school-based financial education couldn’t be clearer, and yet at the federal level, there’s still no real willingness to take it on. In my view, this is a national crisis, and no one’s listening.”

Among the survey’s key findings:

• Financial Knowledge Feels Inherited, Not Taught
  62% of respondents say financial literacy is closely tied to family wealth, with lifelong money lessons often learned at the kitchen table, not in the classroom. In fact, 69% say they first learned about money from a parent or guardian. But 1 in 3 never had those conversations at all, creating a significant early divide based purely on the household you grew up in.

• Americans Know They’re Paying for What They Weren’t Taught
  58% had to dip into retirement savings or go into debt due to a lack of emergency funds. That’s more than half the country facing financial strain at critical moments – not because of overspending, but because a safety net wasn’t there when they needed it. The finding points to a broader reality: emergency expenses don’t just create short-term stress; they can derail long-term plans like homeownership, education, or retirement.

• Most Americans Never Had a Personal Finance Class
  52% of respondents say they never received a financial literacy class in school. And among those who did, only 33% found it “very helpful.” The result? For millions, some of the most important life skills – how to budget, save, manage credit, or plan for retirement – were never formally taught at all. Financial education remains optional in most school systems, even though its real-world impact is anything but.

• Missed Money Lessons Are Delaying Retirement for Millions
  46% of Americans expect to work past age 65, and not because they want to. Many point directly to the lack of financial education early in life as the reason they couldn’t save enough or plan ahead. Without the tools to build long-term financial security, people are forced to extend their working years just to stay afloat. For nearly half the country, missing those early money lessons isn’t just a short-term setback, it’s completely reshaping what retirement looks like.

• Who’s Supposed to Teach This Stuff?
  49% believe financial education should come from parents, while 32% say it’s the school’s responsibility. That split reveals a larger problem: no one is officially accountable, and as a result, millions of Americans enter adulthood with no formal training and no safety net. Financial literacy is essential, but it’s treated like an optional lesson, not a shared priority. Until there’s clarity on who owns it, too many people will continue to miss it entirely.

• Financial Literacy Starts Surprisingly Young
  37% say they picked up their first money lessons before age 10, twice as many as any other age group. That means financial behaviors are already taking shape in childhood, well before most schools or institutions step in. As adults, many now see the gap: 31% wish they’d learned how to invest and grow wealth, and 27% wish they’d understood how credit scores work. The lessons people need most aren’t reaching them when they need them most, and the long-term costs are catching up with them.

• Financial Literacy Is Becoming a Job Perk – But Most Workplaces Aren’t Delivering
  Two-thirds of Americans say access to financial education now influences how they choose an employer, putting it on par with essential benefits like healthcare and retirement plans. Workers increasingly see money knowledge as essential to their overall well-being. But the workplace isn’t keeping up: 58% have never taken part in a financial wellness program at work, pointing to either a lack of access, engagement, or both.

Other findings include:

• Lack of Education Leads to Lifelong Regret
  32% say their biggest money mistake was credit card debt, and most believe it was preventable with better education. 45% didn’t understand how credit worked when they got their first credit card, and for many, the first real “lesson” came in the form of interest charges. Credit scores, in particular, were a major blind spot. Other regrets include missed investing opportunities (20%), waiting too long to build retirement savings (13%), and student loans (10%).

• Confidence in Financial Skills Is Low
  48% of Americans feel less financially prepared than their peers. Even among earners and savers, many feel like they’re still behind. It’s less about the numbers and more about mindset – and a lot of people feel like they’re losing.

• Younger Generations Aren’t Better Off
  41% say Gen Z and younger Millennials are less financially prepared, despite having more access to financial advice online than any previous generation. The gap is especially striking considering how digitally connected these generations are. If financial literacy could be solved by content alone, Gen Z would be the most financially savvy generation yet. But the data suggests otherwise – digital tools are only as useful as the knowledge behind them.

• A $1,000 Windfall Isn’t a Bonus, It’s a Lifeline
  32% would use a surprise $1,000 to pay down debt. 31% would save it. Very few (12%) saw it as discretionary spending money, underscoring how tight finances are for many. That may not sound surprising, until you consider what it reveals: for a large portion of the population, even a modest financial boost isn’t an opportunity to get ahead, but a way to catch up. In a financially healthy system, an extra $1,000 might be used to invest, learn, or enjoy. But for millions, it’s not optional income – it’s survival.

“Financial education isn’t a nice-to-have; it’s a must-have,” said de Silva. “We need to stop treating it like an optional add-on and start recognizing it as a core life skill that’s just as critical as math or reading. That means integrating it early into school curricula, reinforcing it in the workplace, and making sure every American has access to the tools and knowledge to build lasting financial security.”

Methodology

The survey was conducted online in October 2025 on behalf of IRALOGIX. Respondents, who skewed 54% female to 46% male, were drawn from a national sample. To schedule an interview, or for a copy of the full survey results, please contact Scott Sunshine.

IRALOGIX, the retirement industry’s leading fintech provider, today announced the appointment of Susan Canavari as Chief Marketing Officer, a newly created executive position established to accelerate the company’s next phase of growth and market expansion.

Canavari joins IRALOGIX with an extensive background in developing and executing integrated marketing and brand strategies across B2B, B2B2C, and B2C markets. She brings a proven record of leading large-scale marketing transformations, strengthening customer and partner engagement, and driving sustainable business performance. Canavari is widely recognized for her ability to blend creative excellence with analytical rigor, building high-performing teams that deliver measurable impact and enduring value.

“Susan’s deep marketing and branding expertise and proven ability to lead people make her an ideal addition to our leadership team at exactly the right time in our growth trajectory,” said Peter de Silva, Chief Executive Officer of IRALOGIX. “Her strategic vision and client-centered mindset will be instrumental as we continue to expand our platform and deliver innovative retirement solutions that set new standards for the industry.”

Before joining IRALOGIX, Canavari held senior marketing and brand leadership roles at Sundae, TIAA, JPMorgan Chase, and Chase Consumer Bank. Earlier in her career, she held leadership positions at several of the world’s top advertising and marketing agencies, including mcgarrybowen (now Dentsu Mcgarrybowen), Publicis Groupe/Digitas, and Ogilvy & Mather.

“I’m thrilled to join IRALOGIX at such a pivotal point in its growth journey,” said Canavari. “I’ve known Peter for many years, and have great admiration for his integrity, leadership, and deep understanding of the financial services industry. His vision for helping our partners close the retirement savings gap in the U.S. is both inspiring and transformative. I’m eager to partner with him and the entire leadership team to strengthen the brand, deepen engagement with our partners, and build on the incredible momentum IRALOGIX has achieved.”

Canavari holds a BS degree in Communication and Management from Miami University and an MBA in Marketing from Boston College’s Carroll School of Management.

When families discuss saving for education, the conversation typically centers on numbers – tuition costs, inflation, and monthly goals. But there’s more to it than numbers; it’s also about mindset.

It’s what behavioral economics calls mental accounting, the idea that people are more committed when money is set aside for a specific goal. When parents earmark funds for a child’s education, those dollars feel off-limits. This simple shift builds discipline and supports stronger habits like spending less and contributing regularly.

And the impact doesn’t stop with parents. When kids know their family is saving for their education, they’re more likely to pursue college and graduate, regardless of how much has been saved. It’s not about the balance – it’s about the belief.

And now, thanks to the SECURE Act of 2024, a law that greatly expanded the flexibility of 529 college savings plans, that mindset has real policy support. Families can now roll up to $35,000 of unused 529 funds into a Roth IRA for the beneficiary – tax and penalty free. The account must be at least 15 years old, and the rollover is subject to annual Roth contribution limits, but this is a significant win for families thinking long-term.

It removes the fear of overfunding and opens new doors for using education savings as part of a broader wealth strategy. The Act also allows 529 funds to cover K–12 tuition and student loan payments, making these accounts more useful than ever.

Together, these changes shift how we think about saving for education. It’s no longer limited to just covering college – it’s a flexible investment in a child’s future.

How are you making education a priority in both your budget and your mindset in this new era?

Reflects Ongoing Tech Innovation and Business Growth

Pittsburgh, PA – August 12, 2025 – IRALOGIX, the retirement industry’s leading fintech provider, has been ranked #73 in the financial services category on the Inc. 5000 list of the fastest-growing private companies in America. This is the second successive year IRALOGIX has been named to the list. The repeat recognition underscores the company’s consistent growth and continued impact on the retirement industry.

At a time when millions of American workers still lack access to retirement plans, IRALOGIX is helping close that gap – one partnership at a time. As a B2B fintech company, IRALOGIX collaborates with recordkeepers, IRA administrators, and financial institutions to deliver flexible, cost-effective retirement solutions built for scale.

IRALOGIX leverages advanced technology to help its partners deliver modern retirement solutions to small- and mid-sized businesses – segments long neglected by traditional providers. By making institutional-grade capabilities more accessible and easier to deploy, IRALOGIX is driving real progress in expanding retirement coverage across the country.

“This milestone is a reflection of our mission-driven team and our commitment to transforming how retirement solutions are delivered and who they’re delivered to,” said Peter de Silva, CEO of IRALOGIX. “We’re rethinking what’s possible in retirement savings by removing barriers that have excluded too many employers and workers for too long. Our technology opens the door to retirement plans that are both accessible and scalable. As we continue to grow, we remain focused on making it easy for employers to offer something truly meaningful: a path to retirement security for their employees.”

Inclusion on the Inc. 5000 list for the second consecutive year reinforces IRALOGIX’s position as a transformative force in retirement fintech, as the company moves into its next phase of growth.

Building on its track record of tech innovation, last week, IRALOGIX announced the launch of its Workplace Retirement Plan Portal, a first-of-its kind digital platform that expands retirement access for small and mid-sized employers.

As the retirement industry modernizes to meet the needs of today’s workforce, IRALOGIX remains at the forefront, driven by purpose, powered by innovation, and focused on delivering impact at scale.

 

About IRALOGIX™

IRALOGIX is redefining the $17 trillion IRA marketplace through its industry-leading technology-enabled, fully paperless, white-label IRA record-keeping and technology solutions. The company’s proprietary technology solutions enable any financial institution to easily customize its IRA offering and compete effectively in all segments of the IRA market, regardless of account size. Through modular technology, institutional clients have the choice to use their internal investment or advisory capabilities or select from key industry-leading providers. IRALOGIX complements your market strategy, streamlines your IRA service options, and helps you expand your business across all segments of the industry, profitably. For more information, please visit www.iralogix.com.