We’re all consumers, and our expectations are shaped by the best experiences we’ve had, not just in finance, but everywhere. Ordering dinner, checking a bank balance, streaming a show, booking a flight – it’s all fast, intuitive, and seamless. So when something feels clunky or confusing, it stands out. And not in a good way.
In this space, it matters more than ever. People don’t wake up excited to manage their savings. They’re juggling jobs, families, bills, and the rest of life. If checking in on their retirement account feels like work, they’ll put it off – or ignore it entirely.
That’s why user experience can’t be an afterthought. If we want people to save and stay engaged, the process has to feel simple, clear, and worth their time. Not just usable, but effortless.
This isn’t about copying consumer apps or adding flashy features. It’s about respecting people’s time. Removing friction. Making it easier to do the right thing without needing a manual or a phone call.
The bar is high because it should be. And the platforms that clear it are the ones that will earn people’s trust – and keep it over the long haul.
Good experience design isn’t a luxury anymore. It’s the expectation.
What’s one digital experience that raised your expectations, and how can we bring that simplicity to retirement saving?