27-Year Wells Fargo Alum Brings deep participant-centric marketing expertise helping investors succeed financially

 Pittsburgh, PA, February 12, 2024 – IRALOGIX, a leading retirement industry fintech provider, today announced the appointment of Jennifer Plese as Director of Marketing. Plese assumed her new position February 5 and reports to Pete Littlejohn, Chief Revenue Officer.

“Jennifer has spent years building an exceptional career in the financial services sector, creating and executing marketing strategies for clients across diverse industries and assets under administration,” said Littlejohn. “Throughout her journey, Jennifer has demonstrated strategic innovation, unwavering client dedication, and inspirational team leadership. We are thrilled to welcome her to the IRALOGIX team, and eagerly anticipate the invaluable contributions her marketing expertise will bring as we drive forward with our expansion.”

Most recently, Plese served as Director of Marketing at Principal Financial Group (formerly Wells Fargo Institutional Retirement & Trust). In this capacity, she led participant communication strategy and execution. Before her role at Principal, Plese spent nearly 25 years as Vice President and Participant Experience Manager at Wells Fargo. During her tenure, she championed the delivery of exceptional participant experiences, crafting innovative solutions for over three million retirement plan participants.

“Many of my former colleagues have joined IRALOGIX, which is how I came to learn about the company and its pivotal role in the retirement space,” said Plese. “I’m delighted to reunite with my former co-workers and am eager to leverage my marketing expertise in support of IRALOGIX’s clients, products, and services.”

Plese’s philanthropic endeavors include roles on the Milwaukee Charitable Contributions Committee and the Minneapolis Community Funding Council. She was also recognized as a United Way Leader in Giving in the Greater Milwaukee Area.

Plese holds a B.A. degree in International Relations and Spanish from the University of Wisconsin-Madison and pursued Spanish studies at the University of Madrid, Spain.